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CONCEPT • IDEA
Your business concept’s success requires clearly defining your idea.
This first step of the commercialization process is all about you. Your clear vision, your desire and willingness to succeed, your self-confidence and self-discipline are the prerequisites for success in your new business venture. Understanding your technology product or service’s “value proposition” to the marketplace is another crucial step in getting your business off the ground. Following are questions that will help you to clarify your idea and vision:
What exactly is your technology product or service? What unique solution does it offer the marketplace? Are you answering an existing need, or creating something entirely new and unexpected? Is it state-of-the-art? Are you excited about it? Do you want to make the effort necessary to develop it into a working business? Will you enjoy it? What is your exit strategy? Ironically, now is the time to determine where you would like this venture to lead. This knowledge will influence your business structure, and every major element of your business strategy.
Arizona has the idea-building resources you need.
Arizona offers a uniquely supportive landscape for new technology business ventures. Here, the resources and arenas you need for building your business idea abound in local communities, universities, and industries.
Arizona’s three major universities, and all community colleges statewide, offer classes where entrepreneurial business ideas are generated and explored:
The Ewing Marion Kauffman Foundation is a non-profit organization dedicated to advancing entrepreneurialism in the United States. Their Fasttrac New Venture program is designed to help entrepreneurs create, manage and grow businesses.
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