CONCEPT • MARKET ASSESSMENT

Assess your business concept’s ability to meet a unique market need.

Determining your product or service’s unique, definable value to the marketplace will allow your business to compete and secure market share.  This knowledge will allow you to:

• Define your target customer base, inspire their interest, and call them to action
• Determine a viable pricing structure within the appropriate market segment
• Coordinate an effective system of distribution channels for delivering your product to customers
• Understand and capitalize on emerging trends in new technology and marketplace needs
• Differentiate your product or service from the competition and occupy a unique marketplace niche

What is your concept’s market justification?  Does it offer consumers a unique, sustainable value that surpasses the competition?  What is the competition?  Explore customer expectations, distribution channels, and potential pricing structures within an appropriate market segment.  Can your product secure market share, can you protect it, and could you eventually expand it? 

The Marketing section of this site offers detailed information and reference links for marketing strategy and planning.  


Marketing - An Overview

Researching Your Market

About Marketing

Entrepreneur.com - Marketing Plan

How Stuff Works - Marketing Plan

The Write Market - Marketing Plan

*** Coming Soon - an online list of Marketing Consultants that specialize in technology branding and marketing ***