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Marketing
Marketing your business effectively requires an effective strategy, or Marketing Plan.
Whether your company is business-to-business, government-oriented, or direct-to-consumer, you need to:
Many start-up businesses make the mistake of assuming they know who their customers are. Many are surprised to find out later – after wasted investment and expense – that their ideal target audience is not what they assumed. Defining your product or service’s competitive advantages, marketing objectives, target market niche, pricing and potential distribution channels, and hiring a knowledgeable marketing team are all necessary steps of effective marketing.
TechConnect showcases Arizona’s technology assets through company profiles, feature stories, R&D analysis, entrepreneur spotlights and trend reports. TechConnect is published 4 times per year, exploring the region’s up-to-the-minute leading companies, under-the-radar change agents and the latest industry trends and issues propelling the state into high-tech player status.
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