Marketing • Implementation 

Your Marketing Plan has been finalized and funding has been secured - now it’s time to make it happen.  Many specialized tasks must be executed with a high level of skill to transform your plan into profits.

*** Coming Soon - an online list of qualified marketing experts specializing in technology business needs ***

Advertising

Advertising is paid media that communicates a message in the marketplace.  Advertising includes:

• Television spots
• Radio spots
• Online advertising:  banners, blogs, pop-ups, and more
• Outdoor advertising (billboards)
• Print ads in newspapers, magazines, or other printed media

Mass media is undergoing dynamic change in response to the influence of the Internet, digital media, and integrated marketing approaches which include:

• Direct mail/direct response campaigns
• Email blasts with web links and HTML newsletters
• Talk show and news show buzz
• Telemarketing
• “Industry expert” consultations with news and print media
• Word-of-mouth, grassroots communications

To decide what kind of advertising best suits your business needs, consult with advertising agencies and other organizations that offer trained experts in the field.  A good start is your local chapter of the American Advertising Federation.

Media Relations

Media relations, also called Public Relations, involve carefully planned campaigns that manage the messages about your company that are received by reporters, editors, freelance writers, blog-masters and others who communicate with the public.

Media Relations should be consulted and retained to develop and implement your company’s media relations plan. The resources listed below offer more information and resources:

Public Relations Society of America

PR Place

All About Public Relations

Direct Selling

Selling directly to the customer is the best alternative for some business models. This approach bypasses distributors, retailers and minimizes the need for advertising and media relations. Most businesses in this space are mail order or Internet based businesses. A good place to start to explore this approach is by visiting the Direct Marketing Association.