Marketing • Marketing Plan Development

Your Marketing Plan can be developed best by consulting and networking with sources who have the knowledge and expertise you need at the local, regional and national level, depending on your business’ present and future needs. 

Marketing Plan elements include:

• Executive Summary or Purpose
• Target Market Definition
• Communications Plan (including Public Relations and Advertising)
• Budget Requirements
• Sales Forecast
• Revenue and Profit Forecast
• Enterprise Organizational Plan
• Critical Issues for Success

A thoroughly researched and executed Marketing Plan allows you to:

• Establish your brand most effectively in your market segment
• Differentiate your brand from competitive brands
• Position your company for future growth at an appropriate rate of return-on-investment (ROI)
• Create the right expectations among your target customers so that your product or service is the best choice among competitive products and services

The following links offer excellent resources and tutorials to assist you in understanding how the right Marketing Plan can assist your business: 

About Marketing

Entrepreneur.com

Kauffman eVenturing

How Stuff Works

Small Business Administration - Marketing Plan

The Write Market

*** Coming soon - an online list of qualified consultants that specialize in marketing for technology companies ***